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‘affordable Escapism’: Redefining Leisure and Tourism in Nigeria

The concept of ‘Affordable Escapism’ reflects the desire of many Nigerians to break free from the daily grind and create memorable moments with loved ones without straining their finances. Coined by Keji Giwa and Daniel Agoye of Digital Landlords, this idea resonates strongly with Nigerians facing economic challenges such as visa restrictions and the Naira’s volatility against the Dollar.

The traditional dream of international travel, once a common pursuit for the Nigerian middle class, has encountered a reality check. However, this has not diminished the spirit of exploration and relaxation among Nigerians; instead, it has redirected it towards a growing market for recreational real estate within the country’s vibrant landscapes.

“Affordable Escapism” provides an appealing alternative, showcasing the allure of local resorts, amusement parks, and entertainment venues across Nigeria. It envisions a scenario where luxury and leisure are accessible without the need for a foreign stamp on your passport. By tapping into its own potential, Nigeria is crafting a blueprint for a tourism renaissance that could generate millions of jobs and attract international visitors.

At the core of this movement is Giwa Gardens, conceived by Keji Giwa. As the largest water park in West Africa, it offers a variety of family-friendly attractions, including water houses, pirate ships, and a wave pool, catering to both domestic and international tourists. Giwa Gardens exemplifies the promotion of domestic tourism while appealing to a global audience.

Similarly, Lekki Party Villas, another innovative project by Keji Giwa, targets adults seeking luxurious, private venues for social gatherings. These villas, featuring amenities like rooftop penthouses and jacuzzis, align with the evolving economic and social needs of Nigerians. Constructed by Giwa’s company, Digital Landlords, these venues represent the burgeoning potential in Nigeria’s recreational real estate.

These establishments go beyond being mere leisure spots; they symbolise Nigeria’s evolving tourism landscape and the potential of domestic tourism to provide luxurious experiences locally, contributing significantly to Nigeria’s economic and tourism development. As Nigeria continues on this path, it is not merely adapting; it is innovating.

The nation is demonstrating that adventure and relaxation are within reach, and this movement is not just about leisure- it’s a robust engine for job creation. From construction to hospitality, the ripple effect of this surge in domestic tourism is evident. Every water slide constructed, every resort room booked, and every event held signals a beacon of employment and entrepreneurial opportunities.

The economic implications are extensive. Local tourism promotes local spending, cycling back into the nation’s coffers, fostering self-reliance and economic resilience. Developments in recreational real estate often lead to infrastructure enhancements, including improved roads, enhanced utilities, and the proliferation of transportation services.

Beyond the horizon, foreign investors are taking notice. Nigeria’s commitment to fostering an environment of affordable escapism is a clarion call to those looking to invest in a market ripe with potential and eagerness for growth. Keji Giwa encapsulates the sentiment with his profound observation: “affordable escapism.” With this guiding principle, Nigeria is not just navigating through economic challenges; it is redefining leisure, championing a new era of tourism, and affirming that the finest escapades might just be a heartbeat away from home.

Source: Businessday